Jennifer Kasper is the group vice president of digital media and multicultural marketing at Macy’s. In this role, she leads Macy’s digital media strategy, with a focus on engaging customers, fostering brand loyalty, and driving sales. She and her team manage the retailer’s social media footprint, mobile marketing platforms, and display advertising campaigns, and partner with Macys.com to bring the retailer’s omnichannel marketing efforts to life. Additionally, she oversees the development of multicultural media and event strategies that support Macy’s objective of growing market share in key minority customer segments. Before joining the Macy’s marketing team in January 2012, Ms. Kasper was vice president of marketing strategy for Macy’s merchandising group, where she led the brand development and campaign planning for Macy’s private brands. Ms. Kasper earned an M.B.A. from UCLA Anderson School of Management, as well as a B.A. in English literature from Grinnell College.