Oren Katzeff is Head of Audience and Marketing, ZEFR, where he is responsible for growing ZEFR’s global audience, leading strategic planning and marketing programs, and creating custom solutions for ZEFR’s brand partners.
Prior to his role at ZEFR, Oren was Senior Vice President and General Manager, Demand Media Entertainment, where he ran the day-to-day operations of Cracked.com, the No. 1 comedy site on Comscore. His responsibilities included overseeing the creation of high quality text and video content across all devices and platforms, and identifying, evaluating and structuring content monetization and distribution opportunities. Prior to joining Demand Media, Oren was Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. Within this role, Oren negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABC News, FOX, CBS, USAToday, The Weather Channel, CNN, Huffington Post, and many others. Prior to joining Yahoo, Oren practiced law at a small firm in San Mateo, California, gaining experience in both the litigation and business transactions side of the profession.
Oren holds an undergraduate business degree from the Haas School of Business at UC Berkeley, and a J.D. from Hastings College of the Law in San Francisco. He has written over ten short screenplays, seven of which were filmed and submitted in film competitions (a few of them were award winning), and once took part in a roast at the Friar’s Club.