Andy Kauffman is the SVP of marketing channels and optimization for Marriott International, where he oversees marketing transformation and platforms that apply a performance orientation and customer-centric mindset to marketing across paid, owned, and outbound channels.
Previously for Marriott, Mr. Kauffman was the VP of digital marketing and Marriott.com, and
VP of global e-commerce marketing. Before joining the company, he spent several years with Expedia, Inc., most recently as the senior director of product marketing and merchandising for Expedia.com. Mr. Kauffman also held several positions with the Walt Disney Co. and began his career as an analyst with Andersen Consulting.
Mr. Kauffman holds a B.S. in marketing from Rutgers College and the School of Business.