Andy Kauffman is the SVP of marketing strategy and science at the National Football League, where he leads marketing strategy, fan insights and personalized engagement, marketing technology and data management, fan activation across outbound channels, inbound consumer media channels, and club marketing efforts.
Previously, Mr. Kauffman was the SVP of marketing channels and optimization for Marriott International, overseeing the global marketing transformation and go-to-market execution for Marriott Bonvoy and its portfolio. He was also the VP of digital marketing and Marriott.com and, before joining Marriott, served as the senior director of product marketing and merchandising for Expedia.com, held several positions in various divisions with the Walt Disney Company, and began his career as an analyst with Andersen Consulting.
Mr. Kauffman holds a B.S. in marketing from Rutgers University.