Wayne Keeley is the director of children’s advertising review unit (CARU) of the Advertising Self-Regulatory Council (ASRC, formerly the National Advertising Review Council) and a vice president of the Council of Better Business Bureaus. Mr. Keeley joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the assistant director for development. During his tenure at NAD, Mr. Keeley authored more than 100 decisions. Before joining NAD in 2000, he served as general counsel for two independent video and film production studios. Mr. Keeley is an award-winning producer of public service announcements (PSAs) aimed at young people, addressing such issues as self-esteem, child safety and drug use. He most recently worked with Olympia Dukakis to produce a PSA on Duchenne muscular dystrophy for the Parent Project Muscular Dystrophy organization. Mr. Keeley is a graduate of Fordham College, Bronx, New York; St. John’s School of Law, Jamaica, NewYork; and New York University.