Gary Kibel regularly counsels clients regarding new media/advertising law, privacy and data security, and information technology matters. He advises ad tech companies, advertising agencies, media providers, and other- commercial entities regarding transactions for interactive advertising, behavioral advertising, social media, programmatic media buying, mobile marketing, affiliate marketing, data collection and usage, and other emerging products and services. Mr. Kibel also serves as general counsel to the Performance Marketing Association. He is a Certified Information Privacy Professional (CIPP) and advises clients in many industries regarding privacy and data security issues, including internal information security policies, contractual obligations and requirements, security breaches and incident responses, audits, GDPR compliance, and other matters in connection with an organization's collection, storage, and use of data in all aspects of its business. Prior to becoming an attorney, Mr. Kibel was an information systems analyst in the Investment Banking Division of Merrill Lynch & Co.