Speaker Profile

Luke Kigel
Senior Director, Total Brand Experience / Johnson & Johnson

As senior director and global head of media and connections in the Total Brand Experience group, Luke Kigel is responsible for overseeing Johnson & Johnson’s global media investment, managing global media agency relationships, and leading the company’s approach to programmatic and real-time data-driven precision marketing. Tapping into his experience in both agency and client-led marketing, Mr. Kigel establishes operational processes and strategic planning principles for media investment that deliver P&L impact and enable forward-looking innovation through to commerce. Previously, on Luke’s watch overseeing Johnson & Johnson’s advertising spend across North and Latin America, the company’s digital percentage of media more than doubled and digital ROI improved over 25 percent. He successfully drove the adoption of a connections planning model which augmented traditional paid media approaches, leveraging the intersection of consumer, content and context. Mr. Kigel joined Johnson & Johnson in 2013 as director, digital innovation and social media in the Digital Center of Excellence, helping to create a wide range of new capabilities, including the company’s first-ever global social media effort for Listerine during the 2014 FIFA World Cup. Prior to joining Johnson & Johnson, Luke spent 15 years at agencies Mediacom, OMD and Universal McCann.