Martin Kihn is the SVP of strategy for Salesforce Marketing Cloud, where he helps guide the next generation of cloud solutions.
Previously, Mr. Kihn led the data-driven marketing practice as research VP at Gartner, focusing on marketing data integration and cross-channel analytics. He was also the VP and director of strategy and analytics at various Publicis Groupe agencies, including Digitas. Mr. Kihn also worked for a time as a management consultant experience described in his book, House of Lies, which was the basis for a Showtime series of the same name.
Mr. Kihn earned his M.B.A. from Columbia Business School. His most recent book, Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement, was co-written with Chris O'Hara.