For 25-plus years, Karin Kirchoff has dedicated her career to making the world a better place. By implementing dynamic and forward-thinking, multichannel marketing programs, she has helped generate millions for animal welfare and environmental causes, advocacy programs focused on women’s rights, LGBTQ equality and children, and more. Building strong relationships between members, donors and the causes individuals support has been critical to Ms. Kirchoff’s approach to nonprofit program management. Her experience on both the “client side” (National PTA, HRC, Defenders of Wildlife), the agency side, as well as “the dark side” at AOL resulted in dramatic growth in membership, mid-level giving, monthly giving and improved retention metrics. Karin is active in the nonprofit community, a well-respected speaker at fundraising conferences and a frequent contributor to industry publications. She lives outside of Washington, D.C. with her family and a bevy of furry, feathered and finned critters.