Jim Kiszka has been working in media/marketing for 18+ years having contributed to over 110+ brand’s success. Most recently he is responsible for stewarding the paid digital media investment for Kellogg North America for such iconic brands as Pop-Tarts, Special K, Frosted Flakes and Kashi. His current role keeps him passionate about programmatic media, exploring cross-device impact and connecting with target consumer through a balance of art and science. Prior to Kellogg, he managed paid digital media for Kohl’s Corporate helping launch and sustain private brands such as Jennifer Lopez, Lauren Conrad and Food Network. Before Kohl’s, his first 14 years were spent experiencing the joys and creative minds within several agencies (Digitas, Mindshare, ARC Worldwide) while building other successful brands for Unilever (Axe, Degree, Dove, Suave), BP Oil, McDonald’s, Sears and Wrigley. In addition to CPG and retail, he has extensive experience within other verticals such as pharmaceuticals, finance and recruitment advertising.