Kim Kitchings leads consumer and trade advertising, public relations, corporate strategy, global market insights, and strategic alliances. Over her 20-year career in the cotton industry, she has been instrumental in strategic assessments of global consumer demand and market evaluations for cotton. She oversees the use of a wide array of tools, such as digital marketing, social media, television, strategic partnerships, and presentations, to communicate cotton’s messages to various constituents. She is a frequent presenter at industry conferences on innovation, consumer insights, and marketing. Ms. Kitchings received a B.A. in business from North Carolina State University and her M.B.A. from Meredith College.