Speaker Profile

Laura Knebusch
Vice President, Consumer Experience / Georgia-Pacific LLC

Laura Knebusch is the VP of consumer experience for Georgia-Pacific, where her team of media, creative, design, e-commerce, digital marketing, shopper marketing, martech, and innovation experts are responsible for transforming consumer relationships with the company’s brands by leveraging the power of purpose, data, and technology.

Ms. Knebusch has held multiple leadership roles at Georgia-Pacific, including in marketing capability and as general manager of the paper towel and napkins category. Previously, she worked in the personal health care division of Procter & Gamble.

Ms. Knebusch received her undergraduate degree in business from Wake Forest University and her M.B.A. from Duke University’s Fuqua School of Business.