- Jonathan Knowles
- Chief Executive Officer / Type 2 Consulting
Jonathan Knowles is the CEO of Type 2 Consulting, where he focuses on all the ways in which value is perceived and received, drawing on a hybrid background that spans banking, strategy consulting, brand valuation and corporate identity to advise companies on how to create strategies for sustainable value creation and capture.
Mr. Knowles is the co-author of Vulcans, Earthlings and Marketing ROI, plus three chapters and more than a dozen articles in the Harvard Business Review and the MIT Sloan Management Review.