Speaker Profile

Jennifer Kobashi
Senior Manager, Global Brand Marketing / Mattel

Jennifer Kobashi develops strategies and 360-integrated plans for Hot Wheels at Mattel, where she drives the development and execution of global programs, such as the Hot Wheels Legends Tour, and leads partnership programs, including global content, corporate, automotive, and pop culture.

Previously, Ms. Kobashi held multiple roles at the Walt Disney Co., including overseeing global franchise management at Disney Consumer Products and brand marketing at ABC Inc./Radio Disney.

Ms. Kobashi earned her bachelor’s in communication studies from UCLA and her M.B.A. from the Pepperdine Graziadio Business School.