Speaker Profile

Peter Laatz
Global Managing Director / IEG

Peter Laatz is the global managing director of IEG, where he’s responsible for driving the organization’s innovation and growth and leads IEG’s proprietary approach to delivering sponsorship market intelligence, strategic counsel, and thought leadership.

Mr. Laatz is a 20-year veteran of sports, entertainment, and media sponsorship, with tenures at Chip Ganassi Racing, Repucom, and Nielsen Sports. He has guided marketing, research, analytics, and consulting services for hundreds of brands, leagues, teams, and properties worldwide.