Michael Lacorazza leads the development of scaled integrated marketing campaigns across all lines of business and the management of key customer touchpoints: retail, media, digital, and direct. Prior to joining Wells Fargo, he was the managing director, retail marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Previously, Mr. Lacorazza was vice president, group director at Digitas, where he led relationships across a variety of clients, including automotive, hospitality, and media. He has also held senior marketing positions at Marriott International and the Lexus division of Toyota.