- Nikhil Lai
Senior Analyst, Performance Marketing / Forrester
Nikhil Lai is a senior analyst at Forrester, where his research focuses on the evolution of performance marketing, including channel-specific strategies for retail media, search, social, TV, and creative.
Previously, Mr. Lai was a performance marketer at GE when the company underwent frame-breaking digital transformation and then evangelized cross-channel video advertising and multivariate creative testing at Simulmedia and Marpipe, respectively.
Mr. Lai earned a B.A. from Wesleyan University and an M.S. from The London School of Economics.