Speaker Profile

Edward Lance
Senior Counsel / McDonald’s Corporation

Edward Lance represents the global and U.S. marketing and communications groups and Asia-Pacific/Middle East/Africa marketing regarding various IP and international transaction matters, including celebrity and athlete endorsements, sports and event sponsorships, the McDonald’s All-American High School Basketball games, Happy Meal character licenses, and the corporate and social responsibility and sustainability group. Mr. Lance is lead counsel for global and U.S. social media teams and the McDonald’s mobile restaurant team. He also handles trademark and copyright matters for Ronald McDonald House Charities and the Latin American trademark portfolio.