Laura Lane is the associate director, marketing and analytics for the President's Circle at Planned Parenthood Federation of America (PPFA). Prior to joining the PPFA team in 2015, Ms. Lane managed peer-to-peer and individual giving campaigns at The Leukemia & Lymphoma Society (LLS) and The 52nd Street Project in New York City, and has held positions on numerous event committees and young professional boards in the New York City area. In 2013, she was part of a small volunteer group that launched The Rally Campaign as part of Leukemia & Lymphoma Society's Man & Woman of the Year competition. Leveraging events, marketing and corporate philanthropy, the campaign raised over $1 million for LLS from 2013-2016. At Planned Parenthood, Laura oversees direct marketing, analytics reporting and creative strategy for their mid-level giving program. The program has nearly doubled in size since 2015, and adapts best practices from both direct response and major gift fundraising.