Speaker Profile

Charlotte La Niear
Senior Director for Multicultural Media / Procter & Gamble

Charlotte La Niear is the North America senior director of multicultural media at Procter & Gamble, where she’s dedicated to pioneering new business models to institutionalize inclusion and equity in media, as well as developing strategies to eliminate systemic racism and racial inequality both inside and outside the media supply chain. Ms. La Niear oversees a team responsible for seeking and qualifying multicultural-owned and -operated media partners, developing supplier capability, improving measurement, and partnering with media agencies to increase investment in Black-owned and Black-operated media suppliers.

Ms. La Niear earned a B.S. in chemical engineering from Cornell University and her M.B.A. from MIT Sloan School of Management.