Speaker Profile

Pat LaPointe
EVP Americas / MarketShare

Pat leads the Americas team at MarketShare in delivering cross-channel optimization analytics to nearly half the Fortune 100 companies. He is also the founder of MarketingNPV, a former equity partner at Frequency Marketing,  and has played senior marketing and global account management roles at Y&R, Ketchum, and Bell Atlantic.  Pat continues to be Managing Editor at MarketingNPV Journal, is a columnist for Journal of Advertising Research, and a frequent guest instructor at Wharton, Dartmouth, Columbia, and other major business schools.