As Senior Vice President and Chief Experience Officer (CXO), Lynn LaRocca ensures that NYRA delivers the appropriate experience at every point of contact with its diverse customer base, from present and future on-premise and off-track patrons to online patrons, sponsors, corporate and governmental partners, service providers, employees, media and those involved in the racing product. As part of her duties, LaRocca oversees marketing, event planning and execution, social media, owner relations, media relations and communications, hospitality and group sales, and community relations at NYRA.
LaRocca joined NYRA in 2014 from Modell’s Sporting Goods, the largest privately held sporting goods retailer in the U.S., where she served as Senior Vice President, Marketing. At Modell’s, LaRocca led its successful sponsorships of the 2014 Super Bowl and the 2013 Major League Baseball All-Star Game. Previously, she served in management positions at a number of prominent organizations including Bob’s Stores, as Vice President, Marketing; TJX, Co., Inc. as Event Marketing Supervisor; and Paramount Pictures as Executive Director of Publicity/Marketing.
LaRocca, a graduate of Syracuse University, has a long interest in thoroughbred racing. She is a member of the Board of Directors of Special Olympics Connecticut and a member of the Saratoga Race Course Advisory Board.