Speaker Profile

Kim Larson
Global Director / BrandLab (Google)

A brand-builder at heart, Kim Larson has 20 years professional experience, and for the last 15 years has been leading brand and marketing strategy for brands like Nike and Jamba Juice. She loves the intersection of technology and brand and has been on the forefront of digital in the U.S. As a new concept director on Nike's global brand management team, she was an integral part of the original Nike+ launch team. Beyond Nike, she's had experience on both the agency side and client side at Prophet Brand Strategy, as the vice president of brand strategy and marketing at Jamba Juice, and most recently as vice president of marketing at a local San Francisco start-up. During the last 3 years at Google, she's been a pioneer launching the Google BrandLab, an immersive brand strategy experience designed to help brands this digital first.