Speaker Profile

Flora Lau
Associate General Counsel / The Influential Network, Inc.

Flora Lau is Associate General Counsel with Influential, the world’s largest influencer marketing company, by revenue. Flora started her in-house legal career with the National Center for Accessible Media. NCAM’s mission is to make media accessible to people with sensory disabilities. Her first exposure to the advertising industry was when she moved back to New York City and joined Nielsen ratings. There Flora worked closely with the engineering and sales teams to build out a new service to measure the effectiveness of advertising within video game systems. After Nielsen, Flora joined Publicis and dentsu. Last she heard, Publicis still uses the 4As/IAB terms addendum she developed closely with her peers for internet advertising. The addendum includes a section on social media marketing, monitoring and moderation.