Speaker Profile

Courtney Lawrie
Director, Brand Marketing / WAYFAIR

Courtney Lawrie is the Director of Brand & Integrated Marketing at Wayfair, where she oversees brand channels globally including TV, Direct Mail/Catalog, Video, Strategic Partnerships, and Experiential Marketing. Lawrie began her career at Wayfair in 2009 and developed Wayfair’s internal media agency, where she transitioned all media buying and planning in-house and partnered with Wayfair’s Data Science team to create a best-in-class media measurement platform. In addition to overseeing Wayfair’s “Waygency,” she currently spearheads strategic brand partnerships, creative campaign strategy, and the newly formed Experiential Marketing team. Lawrie graduated from Colby College with a BA in English and Art History.