Jim is a distinguished marketing and operating executive with nearly 30 years of experience driving successful business results for major brands. His focus has been providing strategic advice to chief marketing officers, developing successful brand marketing strategies and then implementing integrated, multi-channel and digital marketing programs. He is a strategic thinker who can also execute, fluent in digital marketing, ad tech, traditional media, database marketing and analytics.
Notably Jim spent 12+ years in senior leadership positions at Google, where he counseled leading marketers on how to adapt their businesses and marketing to win in today’s new digital world. Prior to that Jim held senior positions at global advertising agencies including DDB and Young & Rubicam.
Since 2018 Jim has been a full-time faculty member at Northwestern University. He is a Clinical Associate Professor of Marketing in both the Kellogg School and Medill School graduate programs, where he teaches Marketing Strategy and Brand Strategy. Jim is also a visiting professor in the University of Notre Dame’s Executive MBA program.