Speaker Profile

Jim Lecinski
Professor, Marketing / Kellogg School of Management at Northwestern

Jim Lecinski is a clinical associate professor of marketing at the Kellogg School of Management at Northwestern University, where he teaches marketing strategy and omnichannel strategy. He’s also the author of Winning the Zero Moment of Truth, which has been read by more than 300,000 marketers worldwide, and the recently released The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing.

Previously, Mr. Lecinski was the VP of customer solutions for the Americas at Google, where he counseled leading marketers on how to adapt their businesses and marketing to win in today’s new digital world.