Elissa Lee is Director of Advanced Measurement Technologies at Google. Elissa and her team focus on developing measurement solutions to understand the impact of brand advertising and marketing, including reach and awareness across channels, and sales and ROI. She joined Google in 2011.
Prior to her work at Google, Elissa served as VP of Research at TiVo for 10 years where she was responsible for managing research and analytics for TiVo's consumer products and Audience Research Business, which leveraged STB data and integrated TV data with Internet measurement to understand cross-screen video consumption. Earlier in her career, Elissa was the Head of Consumer Research at Casio U.S. R&D Center, ran a content coding project on movie portrayals of alcohol and drug use, and earned her B.A, M.A., and Ph.D. from Stanford.