As senior vice president of global media, communications and experiences, Rich Lehrfeld leads American Express’ worldwide marketing programs to drive demand for the brand and its products and services. He is responsible for developing the company’s global advertising, communication and media strategies, in addition to its sponsorships and experiential marketing vision. Mr. Lehrfeld’s organization also leads the Small Business Saturday platform for American Express and the digital products and platform development across the global advertising and brand management division. Through innovative communication platforms, one-of-a-kind experiential marketing programs and industry-defining partnerships, Rich helps reinvent American Express’ consumer and business partner engagement approach. Under his leadership, American Express has developed partnerships with the most respected global entities in media, sports, lifestyle and entertainment, redefining how brands engage with consumers in traditional and new media spaces. He spearheaded “American Express Unstaged,” which brought the in-concert experience to at-home audiences in an industry-defining live-streaming engagement platform. In 2002, Mr. Lehrfeld was behind American Express’ partnership launch of the Tribeca Film Festival, which helped in the revitalization of downtown New York City. For years, Rich’s team has redefined the mix of brand and product marketing through successful launches including American Express OPEN, Platinum, Gold, Blue Cash and Everyday Rewards.