Sam Leotta is the brand director of The Macallan in the Americas region, where she develops the strategic direction and annual operating plan for the brand. She also oversees all aspects of the marketing mix, including brand positioning, communications platform, media and experiential initiatives, channel strategy, and innovation.
Ms. Leotta has held several previous positions in the spirits industry, including most recently at Constellation Brands managing SVEDKA Vodka globally. Additionally, she launched the marketing department for International Beverage/Inver House in the U.S. and managed the national accounts marketing for Beam Suntory (Beam Global Wine & Spirits). Ms. Leotta's experience also includes working as a creative for advertising agencies and for theme parks such as Disney and Sea World.