Speaker Profile

Yvonne Li
Lead Data Scientist / IBM

With over 12 years of experience in data science, Yvonne Li leads IBM’s Marketing Data Science function to develop the first-of-a-kind capabilities through statistics, data mining, and machine learning techniques to achieve measurable business outcomes for IBM. Some of the latest work from her and her team includes IBM’s first ever multi-touch attribution model, lead scoring, customer lifetime value, propensity models, uplift modeling, production recommendation engine, etc. Yvonne has a bachelor’s degree from Smith College and masters and PhD ABD from Columbia University.