Speaker Profile

Yvonne Li
Manager, Data Science / IBM

With over 12 years of experience in data science, Yvonne Li leads IBM’s Marketing Data Science function to develop the first-of-a-kind capabilities through statistics, data mining, and machine learning techniques to achieve measurable business outcomes for IBM.

Some of the latest work from her and her team includes IBM’s first-ever multi-touch attribution model, lead scoring, customer lifetime value, propensity models, uplift modeling, production recommendation engine, etc. Yvonne has a bachelor’s degree from Smith College and masters and Ph.D. A.B.D. from Columbia University.