- Howard Lichtman
- Partner and Co-Founder / Ethnicity Matters
Howard Lichtman is a founding partner of Ethnicity Matters, a full-service marketing and advertising agency focused on the Asian consumer, providing market research, strategy, media planning and buying, creative and production, social, digital, shopper marketing, influencer, and experiential programs.
Prior to Ethnicity Matters, Mr. Lichtman was president of The Lightning Group, providing virtual chief marketing officer services. He also served as executive vice president of marketing and communications at Cineplex North America, where he transformed cinemas from being just movie theaters to being media outlets, with the launch of screen advertising and a host of other services. He was responsible for all the marketing, programming, media relations, and sponsorship for Taste of the Danforth, Canada’s largest street festival, which welcomes over 1.6 million attendees in the course of a single weekend.
Mr. Lichtman earned a B.A. in communications from McGill University, an M.B.A. from Schulich School of Business at York University, and a J.D. from Osgoode Hall Law School at York University. He was an instructor at Ryerson University on “How to Launch an eBusiness.” He is very active with the Schulich School of Business, where he is a program advisor for their annual alumni conference and serves as a Devil’s Advocate in the school’s Global Management Program. He is also an executive in residence for the Global HULT $1 Million Competition. He is the past vice chair of the Ontario Science Centre. Mr. Lichtman is currently serving on the board of governors for Exhibition Place and is a board member with New Canadian Media.