Steve Liguori is the founder and CEO of Liguori Innovation. The firm specializes in helping organizations rapidly create new sources of growth for products, services and business models. He is an expert at applying startup-related techniques that stress leadership, speed, and improved customer outcomes in complex organizations. Mr. Liguori is currently an adjunct professor at Columbia Business School and immediate past chairman of the BMA. He brings a background of thought leadership in diverse categories such as consumer packaged goods, heavy industry, financial services, software, and health care. His distinctions include being named a Marketer of the Year, Harvard Business Review author, and Chairman’s Award winner at both Citigroup and GE.