Tracy-Ann Lim is the Chief Media Officer at JPMorgan Chase responsible for Paid Media, Social content and community management and SEO firm wide. Tracy-Ann brings to bear the full weight of her 18 years’ experience to this role, in the reimagining and reengineering of Media as a tool for profitable growth. Her ~120 person team spans New York, Delaware, Columbus and London. The centralization model within which they operate is one of Tracy-Ann’s crowning achievements so far in that it drives the transparency, agility and efficiency needed to get the job done. Prior to this role, Tracy-Ann has filled executive roles at Media Agencies in both New York, LA and Dublin where she is from. In her most recent position prior to JPMC she helped Media Assembly win Agency of the Year in 2018 on the strength of her work on the E*TRADE business; embedding a data led model that proved the ROI of all media investments.
Tracy-Ann has always been an advocate of emerging talent and as such has always sought ways to build support systems and add value. Her involvement ranges from an annual speaking engagements with marketing graduates on the power of Communications Planning in business to mentorship programs like the one she is now a part of at JPMC; Next Roundtable Initiative. Tracy-Ann is also a member of MMA Global, North America Board. In this capacity she works alongside other Fortune 500 leaders on subjects such as Performance Marketing Research, Cognitive Neuroscience and Data Privacy in today’s marketing environment.
Tracy-Ann holds a Masters in Advertising from UCD, Michael Smurfit Graduate Business School. She also holds a Bachelor of Science degree in Marketing from DKIT Ireland. Tracy-Ann resides in Westchester, NY with her husband and two rambunctious sons.