Helen Lin oversees digital strategy, partnerships, investment and negotiations for Publicis Media globally. Lin previously served as Managing Director, Digital & Magazine Activation at Zenith, overseeing planning, buying, integration and analysis of digital media platforms and print properties for clients including Verizon, Chase, Coty, Kohl’s, and Farmers. At Zenith, she helped lead the practice of bringing Programmatic competency in-house.
She was named a 2016 Cynopsis Top Women in Digital honoree and a 2016 Adweek Media All-Star, a 212NYC Thought Leader in 2017 and a Broadcasting and Cable Digital All-Star in 2018. She was appointed Digital Chair for the American Advertising Federation in 2017. Lin is the Executive Sponsor of the Women’s Business Resource Group POW! (Power of Women), supporting female leadership and diversity in the workplace. She earned her MBA at New York University and her bachelor’s degree at the University of California–Los Angeles.