Siobhán Lonergan is Chief Brand Officer for Thinx, the revolutionary period proof underwear company. In 2015, Time magazine recognized Thinx underwear as one of the “best 25 inventions.” In her capacity as CBO, Siobhan drives strategic brand thinking for Thinx brands across all consumer touchpoints. Siobhán has over 20 years’ experience in brand strategy, design, innovation and visual communications in the US and Europe. Prior to Thinx, Siobhán was EVP of Design Intelligence at Sterling Brands New York, where she led global rebrands for Kleenex, Huggies, Aspirin and Aleve. She also pioneered and developed internal design processes for Kimberly-Clark to elevate the importance of design within their baby and personal care divisions. In addition to her brand building experience Siobhán has led innovation initiatives for Pepsi, Mars, Kellogg's and Mitsubishi which gives her holistic perspective on the industry. She is also a student mentor for the Masters in Branding Program at the School of Visual Arts in NYC.