Carl Loredo is the U.S. CMO for Wendy’s, where he combines his passion for marketing with a love of storytelling to ensure the brand stays a step above, and a step ahead, of its competitors.
Previously at Wendy’s, Mr. Loredo served as the VP of brand marketing, overseeing brand strategy, product and creative development, advertising, media buying, and social media programming. Before joining Wendy’s, Mr. Loredo was the VP of account service and ran the multicultural practice for The Marketing Arm. He also served as CMO of Craftmade International and held multiple leadership roles at PepsiCo.
Mr. Loredo holds an M.B.A. in marketing and a B.A. in fine arts from the University of Texas at Austin, where he also serves as a member of the McCombs School of Business M.B.A. Advisory Board.