Maggie C. Lu is director and senior counsel, consumer marketing and digital at Diageo, a global leader in premium drinks. She advises and supports the North American marketing business, leads digital marketing, influencer marketing, and data privacy compliance initiatives, and serves on Diageo’s global digital compliance leadership team and the North America data privacy steering committee. Ms. Lu is also currently serving as acting interim counsel, Northern Europe, France and the Middle East and North Africa region.
Ms. Lu previously held roles at Diageo as senior IP counsel in North America, and IP counsel in London. Prior to her career at Diageo, she worked at law firms in New York and clerked for the Federal District Court in the Eastern District of Pennsylvania.
Ms. Lu is actively engaged with the Distilled Spirits Council and its Code of Responsible Practices for Beverage Alcohol Advertising and Marketing. She graduated from Princeton University and the University of Pennsylvania Law School.