Speaker Profile

Karla Lucia
Executive Director / Alliance for Inclusive and Multicultural Marketing (AIMM)

Karla Lucia is a senior consultant and executive director at the ANA’s Alliance for Multicultural Marketing (AIMM).

Ms. Lucia has more than three decades of experience in the study, growth, and evolution of multicultural marketing communications in America, including establishing and managing LatinSphere Advertising. Her latest entrepreneurial endeavor is the licensing and creation of Ulta Beauty’s first Hispanic-centered beauty line.