Speaker Profile

Martin Pagh Ludvigsen
Vice President, Director of Creative Technology / MullenLowe U.S.

A multi-disciplinary expert and T-shaped talent, Martin Pagh Ludvigsen has a unique and comprehensive understanding of ideas, able to seamlessly merge creative and technical knowledge to bring award-winning campaigns to life.

Martin joined MullenLowe L.A. in 2016 as the Director of Creative Technology. Working primarily on the agency’s Acura account, he joined MullenLowe to help them punch above their weight in the highly competitive premium car category, where the rivals often outspend Acura manyfold. During his tenure, Martin has directed a series of increasingly innovative, award-winning technology-driven experiences for Acura.

Martin completed his formal education at the University of Copenhagen in Denmark with a degree in Computer Science, Digital Communication & Theatre, beginning his professional journey in Europe before moving to the United States in 2010. Martin has directed and lead initiatives for global brands such as Coca-Cola, GE, Google Play, Etihad Airways, H&M, Volvo, McDonald’s, Nike, Toyota and more.