Wendy Lurrie is the managing director of gyro:New York and gyro’s health care practice gyro:human. She is the founding partner of SPUR, an integrated marketing consultancy designed to improve TIAA-CREF’s customer experience and accelerate its marketing and strategy initiatives. She has overseen Time Warner Cable, LifeCell, and KCI for gyro and worked closely with Citi, Chase, Merrill Lynch, UnitedHealth Group, and Aetna. She has extensive experience in property and casualty insurance, both on the agency and client side with Liberty Mutual and Travelers Group as vice president of marketing. Ms. Lurrie joined gyro from Grey Group where she was president, direct and digital.