Speaker Profile

Eduardo Luz
Global Brand Officer and Chief Marketing Officer / The Kraft Heinz Company

Eduardo Luz is global brand officer and chief marketing officer, U.S. for the Kraft Heinz Company (KHC). He leads KHC’s brand teams across 200 brands in 125 countries, across all disciplines of brand building: brand strategy, foundations, media, communications, design, innovation and renovation. For the U.S., Mr. Luz manages the day-to-day brand work, besides creating and leading disruptive platforms such as springboard, personalization at scale, white spaces and tech platforms. Eduardo also leads KHC’s global brands, Heinz, Kraft and Planters. Previously, he was the president of the grocery business unit, where he managed the entire portfolio of condiments and sauces, frozen foods, meals, snacking, beverages, desserts and coffee. Mr. Luz joined Heinz in 2013 as managing director for consumer products. Prior to joining Heinz, Eduardo held executive positions with Unilever and Anheuser-Busch InBev. He holds a Master of Business Administration from the Wharton School.