Michelle Lynn joined Bloomberg as head of global data science and insight for the media organization. In this role, she oversees a team responsible for understanding and activating Bloomberg's audience. Michelle also leads the development of BloombergAiQ, Bloomberg's proprietary audience and content platform for insights and activation. Prior to that, Michelle was the Chief Insight Officer at Dentsu Aegis Network, where she oversaw research, insight and digital analytics while driving thought leadership and agency point of view on audiences and data strategy.
The chief architect of many custom studies and research tools, Michelle’s talent is in leveraging data to help brands connect with consumers in a world of constant distraction. For Carat, she developed the Consumer Connection System (CCS), a suite of tools that offered a single source measurement of consumer’s interaction and engagement with a broad range of touchpoints.
She also developed industry studies such as “Born to Be Wired” which was the first study to show that Millennials were spending more time with the Internet than TV, “Never Ending Friending,” a breakthrough study on social networking and the Momentum Effect, and was a key contributor to “New Shopper Journeys,” a groundbreaking global research collaboration with MSFT which sought to identify the most influential factors behind a consumer’s purchasing decisions across five retail verticals. Most recently Michelle created The Millennial Disconnect which encourages marketers to go beyond obvious millennial stereotypes to forge deeper connections with the largest living generational cohort.
Michelle is recognized industry-wide as a leading consumer research expert winning Ad Age’s Media Maven award as well as the Advertising Research Foundation's Great Mind Award for Quality in Research.