Speaker Profile

Archie Lyons
Global Creative Director & Sr. Market Professional / Caterpillar

J. Archie Lyons is the Global Creative Director where he oversees the global brand activation and brand media investments.  Mr. Lyons has served in many marketing roles while at Caterpillar such as International Trade Show Manager for Asia/Pacific and South America. Mr. Lyons came to Caterpillar from the agency side of the business where he served as a Group Account Director with global and national accounts. He oversaw a team responsible for strategy and creative for many award-winning projects.