Speaker Profile

Deidra Maddock
Vice President, Sports Brand Solutions / Disney Advertising

Deidra Maddock is vice president of sports brand solutions at Disney Advertising. In this role, she leads the team responsible for developing creative marketing solutions to meet brand KPIs across all of ESPN’s professional league content and studio shows, such as SportsCenter, as well as overseeing a sponsorship activation team that manages brand activations at key sports events. As a 15-year veteran of The Walt Disney Company, she has contributed to numerous successful rights renewal and content acquisitions for the organization, including the most recent NFL, NHL, NBA, MLB, XFL, and Wimbledon agreements.

Ms. Maddock oversees go-to-market strategies for each sport, development of all single and multimedia sponsorship offerings, and fulfillment of those sponsorships. She and her teams are responsible for developing and maintaining strong working relationships with Disney Advertising clients, all sport leagues, and the internal production, programming, legal, consumer, product, content, business development, and revenue management groups.

Prior to transitioning into the company’s sports marketing team in 2012, Ms. Maddock was a TV account executive for ESPN for five years. She began her career in 1997, holding posts at media companies including Comcast, Discovery Channel, and Ogilvy & Mather.

Ms. Maddock graduated from Syracuse University with a bachelor’s in broadcast journalism and political science, and serves on the advisory board for the Falk School of Sports Management at Syracuse. She was recently named an MVP in Cynopsis Media’s 2023 Top Women in Media for her incredible leadership in elevating sports advertising business as well as the culture at Disney Advertising. In 2022, she was also named to Crain’s Notable Women in Sports List, honoring top female executives who have exceeded expectations and helped redefine the business of sports in New York City.