Tina Manikas is president of FCB/RED, the global brand engagement and shopper marketing division of FCB (Foote, Cone & Belding). “RED” stands for the division’s core expertise in Retail, Engagement and Digital, which it uses to drive consumer behavior change at every point of persuasion in today’s omnichannel world. (FCB/RED is headquartered in Chicago with presence in 10 select North American cities and a global reach extending to 120 offices in 90 countries.)
Tina is an award-winning pioneer and innovator in integrated, through-the-line marketing communications and a renowned leader in the world of shopper marketing and promotions. In her distinguished, award-winning career (nearing the XX decade mark), she is clearly recognized as a global leader. She leads agency teams across multiple countries, brand categories, and communications channels, utilizing all facets of today’s technology and data-driven marketing platforms.
A sought-after speaker at many premiere industry forums, Tina is an expert on shopper behavior, retails trends, promotion programs, online and in-store marketing. She is credited with establishing a number of “firsts,” including creation of the Promo and Activation marketing category at the Cannes Lions International Festival of Creativity. She also served as the first Jury President (and the first female) for the Promo Category at Cannes. She has appeared at the Shopper Marketing Summit (in joint presentation with her client, Coca-Cola), and has served as a final judge at Effie competitions.