Speaker Profile

Borja Manso Salinas
Vice President, Marketing, Heineken Brand / Heineken USA

Borja Manso-Salinas is the VP of marketing for the Heineken brand at Heineken USA.

Prior to this role, Mr. Manso-Salinas managed and revitalized Cruzcampo, one of Heineken’s biggest local brands worldwide, and led a turnaround of the imported brands portfolio, which includes brands like Desperados, Guinness, and Paulaner. He also previously worked for Unilever in global, regional, and local management roles for brands like Dove and Axe.

Mr. Manso-Salinas is a graduate of Universidad Pontificia Comillas (ICADE), where he received his degrees in both law and business, and of Instituto Internacional San Telmo, where he received his M.B.A. specialized in distribution enterprises.