John Marshall is the global lead at HP for all things advertising technology-related. As a part of the global media and data sciences team he oversees advertising technology strategy and capability enablement for HP’s global marketing team. His current emphasis is building out HP’s global programmatic and media measurement stack. Prior to joining HP, Mr. Marshall worked for Razorfish, overseeing their U.S. advertising services group. His specialties include: marketing, media, programmatic, analytics, measurement strategy and advertising technology. Based out of the Seattle area, he enjoys the many outdoor activities the Pacific Northwest offers, as well as volunteering as a youth basketball and baseball coach in his hometown.