Christian Martinez is Head of U.S. Multicultural Sales at Facebook; an effort which brings to market digital and social marketing scale to the U.S. multicultural marketer. He joined the company in June 2013 to lead the companies sales initiatives focused on the U.S. Hispanic market, and has since then expanded the offering to include broader multicultural solutions. Prior to Facebook, Christian spent 13 years at Univision Communications where he was VP of Network TV and Interactive Sales for the South East and South West regions. In that role he was responsible for leading the only integrated sales office in the country, in which he oversaw a team of network TV and digital sellers focused on providing clients a fully integrated, cross-platform approach. Christian, has led traditional, digital, programmatic, mobile and e-commerce efforts in the U.S. Hispanic space. Christian is a graduate of the University of Florida and resides with his wife and two children in Miami.