Luisa Fernanda Martinez is the director of multiplatform research and media strategy for Univision Communications Inc.’s multiplatform marketing division, where, at the core, she’s a storyteller, using key analytics to craft compelling brand storylines that support Univision’s business portfolio. In this role, she identifies insights and experiences that strategically inform, shape and guide ratings, while simultaneously driving marketing campaigns that inform and empower U.S. Hispanics. Ms. Martinez also oversees multiplatform valuations, leads the analytics framework, and provides data to expand Univision brand messaging to Hispanic audiences across platforms.
Ms. Martinez earned an M.B.A. from Nova Southeastern University and a B.A. in business management from Florida International University.