Speaker Profile

Leland Maschmeyer
Chief Creative Officer / Chobani

Leland Maschmeyer is the chief creative officer of Chobani. Fast Company twice ranked Chobani as one of the most innovative companies in the world. Fortune cited it as a "Brand that Matters" and selected it for its "Brands Changing the World" list. Adweek recognized Mr. Maschmeyer as a "Young Influential”; Campaign magazine honored him as a "Global 30 Under 30"; HOW Magazine named him one of the "Most Influential Designers" working today; and Graphic Design USA selected him for its "People to Watch" list. In 2016, Forbes named Collins, the design consultancy Leland co-founded and ran as CCO, as an agency defining the future of brand building. That same year, Fast Company chose his team's global redesign of Instagram as the year's best. The previous year, Fast Company, Wired and Design Week also named Mr. Maschmeyer’s global redesign of Spotify as the year's best. In 2008, he worked with U.S. Vice President Al Gore to launch “We,” the climate change campaign that influenced U.S. federal policy. His work has earned honors from Cannes, D&AD, One Show, Art Directors Club, Clios, Type Directors Club, Webbys, Fast Company, AICP, Effies, 4As, Graphis and more. Leland’s algorithm-derived typographic work is also included in the MoMA's permanent collection.