As General Manager of Media Strategy and Engagement for Toyota Motor Sales (TMS), Lisa Materazzo is responsible for paid media as well as online and offline engagement initiatives, including Toyota.com, dealer-facing digital tools and resources, and auto shows and events.
Before joining Toyota Motor Sales in her current role, Lisa served as the automotive category Marketing Director for AOL. Prior to that she served as Vice President of Marketing for Build-A-Bear Workshop’s start-up, automotive-themed toy retailer, Ridemakerz, where she oversaw marketing, social media, PR and business development activities.
Lisa began her career at TMS in 1998 as a senior product planner and held several subsequent positions at the company. As National Marketing and Communications manager for Scion, she was responsible for advertising, media and interactive marketing. She was also previously the National Manager of long range marketing planning and the Product Planning Manager for Toyota trucks.
Lisa earned the Interactive Advertising Bureau’s digital media professional certification in 2013. She has a Master of Business Administration and Bachelor of Science in marketing from Binghamton University in Binghamton, N.Y.